Explore the story behind Nuno Bettencourt’s wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.
Get the inside scoop on the new Electro-Harmonix PICO Swello pedal. Learn how this compact pedal brings the polyphonic attack and filter effects of the POG2 to a new level, perfect for creating dynamic swells and synth-like textures.
Discover the Source Audio Encounter, a unique guitar pedal for ambient soundscapes. Explore its 12 otherworldly delays and reverbs, dual effects, and advanced features for creating unique tones.
Get the authentic broken-in feel players love with Fender’s Vintera II Road Worn series. Featuring aged nitro finishes, era-correct pickups, and vintage neck shapes
Explore the limited-edition Gibson x Marc Jacobs JOY collection, featuring custom Les Paul guitars with artwork by Hattie Stewart.
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song’s tone. Get iconic sounds with a single click. Coming September 30th!
Fender Japan unveils the limited edition Made in Japan Starmaster for 2025. A unique blend of Starcaster and Jazzmaster, available in four stunning finishes. Limited production, order yours now!
Save big during Thomann’s Guitar Days, running from September 18-28! Get up to 70% off guitars, amps, basses, and effects from top brands. Shop limited-time deals on over 500 products.
Jackson’s American Series Rhoads V. Crafted in Corona, California, this legendary guitar returns with premium features, USA-made pickups, and a nod to its original visionary, Randy Rhoads. .
Elevate your sound and style with the Sweetwater-exclusive white finish DigiTech Whammy 5 and Drop pedals
Vola Guitars reintroduces the OZ ROA with a striking new “Luminous” finish that glows in the dark. Get yours and light up the stage.
Snag the Warm Audio Centavo Professional Overdrive in a limited-edition red finish, an exclusive at Sweetwater. Get this iconic pedal for just $119 and save $70 in this incredible deal.
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