Epiphone’s new Futura Series reimagines iconic Gibson designs with stainless steel frets, ProBucker Ignite pickups, and bold color-shifting finishes for the modern player.
Fender Vintera III redefines vintage-inspired guitars with era-specific snapshots and total historical accuracy. Explore the new Stratocaster, Telecaster, and bass lineup.
Marshall celebrates 50 years of the Sex Pistols with a limited-edition JCM800 Half Stack. Only 81 units of this 100W anarchic pink tube amp exist worldwide.
Jeff Buckley Guitar Gear. Buckley was a major influence on many musicians and guitarists. We take a deep dive into the gear he used.
Gibson Custom Shop. Hand-crafted by Master Artisan Rickie Hinrichsen, the “Bugs and Leaves” Les Paul Custom is a one-of-a-kind $65k masterpiece
Zakk Wylde’s new signature Berzerker amp is here. A 50W hybrid mini-head delivering legendary high-gain metal tones in a 5lb portable design. Shop the $629 “tone in a box” now.
Master the iconic Fuzz Face pedal! Discover its history, compare Silicon vs. Germanium transistors, and learn the secrets to dialing in legendary tone.
Hate overdrives that blanket your tone? The RhPf Mosphoros is a transparent, multi-stage MOSFET drive designed for highly dynamic, touch-sensitive breakup.
Whether you’re a bedroom hobbyist or a professional gigging musician, the digital landscape for guitarists in 2026 is better than ever.
Mastering Your Guitar Setup: A Beginner’s Guide: Follow our Simple Step-by-Step Comprehensive Guide for Optimal Playability and Tone
Master the art of gain and sustain with the Keeley Red Nectar, a Guitar Center exclusive pairing the Berzerker germanium overdrive with the Constrictor compressor for professional, flexible tone-shaping.
Save $400 on the ESP LTD Phoenix-1000 in Vintage White! Now just $799 at Sweetwater!
Mateus Asato officially joins Fender! After leaving Suhr, the guitar virtuoso confirms his new partnership and teases a stunning new Custom Shop signature Stratocaster.
Score big at the Guitar Center Guitar-A-Thon! Save up to $700 on Gibson, Fender, and Martin, plus huge deals on Vox amps and EHX pedals. Shop our expert top picks.
Billy Gibbons debuts the hand-built Gibson CEO#11 Explorer on tour as CEO Cesar Gueikian teases the upcoming “DES” Ghost Burst collection. Read more here!
Sum 41’s Deryck Whibley reveals his latest “holy grail” acquisition: Joe Bonamassa’s legendary 1959 “Lazarus” Les Paul. Discover the story behind the sale.
Guitar Center is crowdsourcing a “revolutionary” new guitar brand! CEO Gabe Dalporto is turning to Reddit and TikTok to let players design the future of the industry.
Unlock the definitive ’90s alt-rock tone with the Cry Baby BB535 Wah Reissue. Featuring a 6-position frequency selector and built-in +16dB boost, the “throaty growl” is back.
Rev up your tone with the new Solar Guitars S1.6RS CAR. Featuring a Candy Apple Red finish, EverTune bridge, and Seymour Duncan Distortions, it’s the ultimate metal machine.
Misha Mansoor and Jackson Custom Shop reveal the $9,000 Limited Edition Baritone Surfcaster, the secret weapon behind the new Periphery album
Celebrate 30 years of tone with the limited-edition Music Man 30th Anniversary Axis. Featuring Quilted Maple tops and limited to 100 of each guitar worldwide.
Check out the new PRS Mango Wood Limited Edition series. Only 1,200 units available across six iconic models like the Custom 24 and McCarty 594.
Grab the PRS SE Silver Sky Electric Guitar in Overland Gray for just $599.00. Save $250 on this highly-rated John Mayer signature model featuring a maple fingerboard and 635JM “S” pickups.
Rock the iconic 80s Blue Burst. The Charvel Jake E Lee Signature Pro-Mod features an HSS pickup set, hardtail stability, and a fast compound radius neck for legendary tone.
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