Discover FUKKAUDIO, the browser-based AI guitar rig. Describe your ideal tone in any language, hit apply, and play through a custom amp and FX chain instantly.
The Diamond Phase returns! Experience 100% analog JFET modulation with 2, 4, & 6-stage modes in a compact, pedalboard-friendly design.
Get the iconic Marshall JCM800 roar in a compact format. The Synergy SYN-MJCM800 module features dual channels and 12AX7 valves for authentic British tube tone.
Experience the ultimate reverse textures with the OBNE Setback. From 24-second washes to glitchy pitch-shifting, this stereo pedal offers total control for modern creators.
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Get 8 iconic Universal Audio plugins and the AI-powered LUNA DAW for free. No UA hardware required—grab the UAD Explore FREE bundle for Mac and Windows today!
Is the 90s Mesa Boogie Dual Rectifier still the king of high-gain amps? Check out our deep dive into the specs, 2-channel layout, and 100W of all-valve power.
Gretsch’s new limited-run **Nightbird Emerald** Falcon and Penguin combine vintage 1950s soul with modern twists. Discover these stunning, high-end “rare birds” today.
Gibson gives the Les Paul Studio the “Double Trouble” treatment. A personal, stage-ready workhorse with Burstbucker Pro pickups for $1,599. See the full specs.
Epiphone’s new Futura Series reimagines iconic Gibson designs with stainless steel frets, ProBucker Ignite pickups, and bold color-shifting finishes for the modern player.
Fender Vintera III redefines vintage-inspired guitars with era-specific snapshots and total historical accuracy. Explore the new Stratocaster, Telecaster, and bass lineup.
Marshall celebrates 50 years of the Sex Pistols with a limited-edition JCM800 Half Stack. Only 81 units of this 100W anarchic pink tube amp exist worldwide.
Gibson Custom Shop. Hand-crafted by Master Artisan Rickie Hinrichsen, the “Bugs and Leaves” Les Paul Custom is a one-of-a-kind $65k masterpiece
Zakk Wylde’s new signature Berzerker amp is here. A 50W hybrid mini-head delivering legendary high-gain metal tones in a 5lb portable design. Shop the $629 “tone in a box” now.
Hate overdrives that blanket your tone? The RhPf Mosphoros is a transparent, multi-stage MOSFET drive designed for highly dynamic, touch-sensitive breakup.
Master the art of gain and sustain with the Keeley Red Nectar, a Guitar Center exclusive pairing the Berzerker germanium overdrive with the Constrictor compressor for professional, flexible tone-shaping.
Mateus Asato officially joins Fender! After leaving Suhr, the guitar virtuoso confirms his new partnership and teases a stunning new Custom Shop signature Stratocaster.
Billy Gibbons debuts the hand-built Gibson CEO#11 Explorer on tour as CEO Cesar Gueikian teases the upcoming “DES” Ghost Burst collection. Read more here!
Sum 41’s Deryck Whibley reveals his latest “holy grail” acquisition: Joe Bonamassa’s legendary 1959 “Lazarus” Les Paul. Discover the story behind the sale.
Guitar Center is crowdsourcing a “revolutionary” new guitar brand! CEO Gabe Dalporto is turning to Reddit and TikTok to let players design the future of the industry.
Unlock the definitive ’90s alt-rock tone with the Cry Baby BB535 Wah Reissue. Featuring a 6-position frequency selector and built-in +16dB boost, the “throaty growl” is back.
Rev up your tone with the new Solar Guitars S1.6RS CAR. Featuring a Candy Apple Red finish, EverTune bridge, and Seymour Duncan Distortions, it’s the ultimate metal machine.
Misha Mansoor and Jackson Custom Shop reveal the $9,000 Limited Edition Baritone Surfcaster, the secret weapon behind the new Periphery album
Celebrate 30 years of tone with the limited-edition Music Man 30th Anniversary Axis. Featuring Quilted Maple tops and limited to 100 of each guitar worldwide.
Check out the new PRS Mango Wood Limited Edition series. Only 1,200 units available across six iconic models like the Custom 24 and McCarty 594.
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