Legendary British amplifier manufacturer Orange Amplification has officially announced a groundbreaking collaboration with global superstar Ed Sheeran. The partnership marks the launch of the Outlowd Ed Sheeran ES Series, a brand-new line of acoustic amplifiers built to deliver premium sound portability and performance for musicians on every stage of their journey—from bedrooms to street corners and professional venues.
Born out of a shared desire to inspire more people to play live music, the ES Series blends Orange’s legendary analog heritage and distinctive design with Sheeran’s deeply practical, real-world experience as a touring musician and former street busker.
The range introduces three distinct models engineered for versatility: the ultra-portable ES3, the performance-focused ES60, and the flagship ES100 acoustic amplifier and portable PA system.
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“Where I Found My Voice” — Ed Sheeran on Grassroots Music
For Sheeran, this collaboration represents a return to his roots. The multi-Grammy-winning artist emphasizes that music culture thrives in local, intimate spaces.
“Music doesn’t start in arenas or on streaming platforms,” Sheeran said. “It starts in bedrooms, youth clubs, pubs, schools, parks, living rooms and street corners. That’s where I found my voice. I think tiny venues are super important to learn how to perform and busking teaches you not to sweat the big stuff.”
Sheeran added, “I wanted this project with Orange to feel honest to that—celebrating local musicians, local communities, and the idea that anyone can start somewhere… With this collaboration, it was like, would I use this? Is this something that I need in my life as a musician? And the answer was yes.”
The Outlowd ES Series Lineup: Specs and Pricing
Orange ES3: The Ultimate Practice and Writing Companion
The smallest model in the lineup, the ES3, is a 3-Watt rechargeable acoustic amplifier and Bluetooth speaker designed for home use, writing sessions, and casual practice.
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Key Specs: 4-inch full-range speaker, built-in digital reverb, USB-C audio playback/charging, internal Li-Ion battery, and an elegant leather carry strap.
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Pricing & Availability: £149 / €179 / $199 (Available Now)
Orange ES60: “The Ultimate Busking Amplifier”
Positioned at the heart of the launch, the ES60 is a 60-Watt, 2-channel powerhouse tailored specifically for modern street performers and singer-songwriters. It promises signature “Orange Amps loud” volume completely independent of mains power.
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Key Specs: Dedicated guitar and vocal channels, 8-inch “Voice of the World” whizzer cone speaker, +48V phantom power for condenser mics, built-in reverb, Bluetooth playback, FX loop, balanced line-out, and a rechargeable Li-Ion battery. Includes a custom padded gig bag.
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Pricing & Availability: £499 / €599 / $699 (Available Now)
Orange ES100: The Professional Stage Flagship
For larger venues and demanding live environments, the ES100 serves as a premium 100-Watt acoustic amplifier and high-headroom portable PA.
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Key Specs: 12-inch Celestion full-range neodymium driver, state-of-the-art neodymium Celestion HF tweeter, dual channels (guitar/microphone) with detailed precision EQ, pristine clean headroom, and balanced line-outs for stage rigging.
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Pricing & Availability: £1099 / €1299 / $1499 (Pre-order now; shipping September 10, 2026)
Launching ‘Play It Home’: Giving Back to Local Talent
The hardware launch arrives alongside Outlowd: Play It Home, a global campaign spearheaded by Orange to support grassroots music infrastructure, youth music programs, and emerging local talent.
The campaign officially kicked off on Friday, June 5th, in Sheeran’s hometown of Ipswich, Suffolk. Approximately two thousand fans gathered to watch Sheeran perform an intimate 6-track set alongside local singer-songwriter Lianne Kaye.
In a heartwarming conclusion to the set, Sheeran gifted his brand-new performance amplifier to a 9-year-old local schoolboy named Felix. To further support Felix’s musical dreams, the campaign is fully funding his next 12 months of music lessons.
“It’s a real pleasure to work with Ed,” said Cliff Cooper, Founder and CEO of Orange Amps. “He is such a talented and caring person who does so much to introduce people into music.”
The Play It Home campaign will continue its global journey, stopping in major cities including Guildford, Toronto, Paris, Sydney, Los Angeles, Tokyo, and Bamberg. Each stop will feature retailer-supported live sessions spotlighting local artists, alongside targeted equipment donations and financial grants for community youth music spaces.
Sarah Yule, Managing Director of Orange Amplification, summarized the spirit of the project: “The ES Series was designed around that journey; products that feel approachable, inspiring and genuinely useful for musicians at different stages of their musical lives.”
Frequently Asked Questions (FAQ)
Which amplifier is best for street performing?
The Orange ES60 is specifically optimized for busking. With its 60W power output, dual-channel configuration (for a guitar and a microphone), +48V phantom power, and a long-lasting rechargeable battery, it provides everything a street performer needs in a single portable package.
Can the ES Series amps be used as normal Bluetooth speakers?
Yes. Both the ES3 and the ES60 feature integrated Bluetooth audio playback. This allows you to stream music from your phone or tablet, making them excellent choices for backing track accompaniment, casual listening, or practice.
When will the flagship ES100 be available?
While the ES3 and ES60 are available for purchase immediately, the flagship ES100 is currently available for pre-order and is scheduled to begin shipping globally on September 10, 2026.
What causes the campaign “Play It Home” to stand out?
Unlike standard corporate marketing, the Play It Home campaign actively reinvests in the cities it visits. It provides financial backing for local youth music programs, funds instrument lessons for beginners, and donates professional gear to community rehearsal spaces.
The Verdict
The collaboration between Ed Sheeran and Orange Amplification is far more than a simple celebrity endorsement; it is a meticulously designed ecosystem built by musicians, for musicians.
By scaling the lineup from a highly accessible £149 desk companion (ES3) to a professional gigging rig (ES100), Orange has successfully democratized high-fidelity acoustic amplification.
The standout of the lineup is undoubtedly the ES60, which masterfully solves the mobile performer’s paradox by balancing rich analog tone, massive volume, and true battery independence. Backed by the community-focused Play It Home campaign, this release is a triumphant win for grassroots live music.
Where To Buy
Available at Andertons – Orange Outlow ES3, Orange Outlow ES60, and Pre-Order Orange Outlow ES100
Available at Guitar Center – Orange Outlow ES3, Orange Outlow ES60, and Pre-Order Orange Outlow ES100
Available at Thomann – Orange Outlow ES3, Orange Outlow ES60, and Pre-Order Orange Outlow ES100
#Ed Sheeran #Orange Amplification
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