Fishman

Larry Fishman built his first acoustic pickup prototype in 1980 and founded the company that carries his name a year later in Andover, Massachusetts, supplying pickups first to Guild and then to Martin. The business grew into amplification and performance audio for acoustic players, but its biggest shift came in 2014 with Fluence — a pickup built on circuit-board technology borrowed from aerospace and telecoms rather than traditional wire-wound coils. Fishman now supplies pickups fitted at the factory by PRS, Fender, Gibson, Ibanez and Schecter, among others, which is mostly how it turns up on GuitarBomb: as the electronics inside guitars we're covering for other reasons. Here's what we've written.