Harley Benton, the popular budget-friendly gear brand owned by Thomann, has officially announced it will shutter its dedicated US Reverb Store on January 31, 2026. Citing a challenging economic landscape, the move marks a significant shift in how the brand will serve its North American customer base moving forward.
While the physical US presence is winding down, Harley Benton representatives emphasize that the brand is not disappearing from the market entirely. Instead, operations will consolidate back to their European roots, with US customers being redirected to their primary digital storefront.
“A Difficult Decision”: Impact of Economic Conditions
The announcement, shared via the brand’s social media channels, pointed directly to shifting market forces as the primary driver for the closure.
“Changes in economic conditions over the past year have made it increasingly difficult for us to continue operating in the US,” the company stated. “This wasn’t an easy decision, and we’re truly grateful for the enthusiasm and support you’ve shown to our brand.”
The “economic conditions” likely refer to a combination of rising logistics costs, warehousing overhead, and the complex landscape of international trade tariffs that have impacted the music industry throughout 2025.
The “Last Chance” Warehouse Sale
To clear out remaining inventory before the January 31 deadline, Harley Benton has launched a “Last Chance” sale. This offers US-based musicians a final opportunity to purchase gear directly from a domestic warehouse, which means:
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Lower Shipping Costs: Domestic rates apply until the store closes.
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No Import Tariffs: Since the stock is already in the US, buyers avoid the customs fees often associated with international orders.
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Faster Delivery: Items will ship from within the US until the end of the month.
What Changes for US Customers?
Starting February 1, 2026, the Reverb storefront will go dark. However, the brand’s mission to provide “high-quality gear at fair prices” remains intact.
US musicians will still be able to purchase Harley Benton instruments and accessories through Thomann. These orders will be fulfilled and shipped from Germany via Thomann, Harley Benton’s parent retailer. While this ensures continued access to their lineup, customers should expect variations in shipping times and potential import duties depending on local regulations.
FAQ: Harley Benton US Store Closure
When exactly does the Harley Benton US Reverb store close?
The store will officially stop taking orders on January 31, 2026.
Can I still buy Harley Benton gear if I live in the USA?
Yes. You can continue to order directly from harleybenton.com, with all items shipping from their main hub in Germany via Thomann.
What happens to my warranty, or if I need a repair?
Harley Benton has confirmed that their support team will remain available for all US customers. They will continue to honor warranties, provide customer support, and offer repair services even after the US warehouse closes.
Will prices change for US customers?
While the base price of the gear remains competitive, shipping costs from Germany to the US may be higher than domestic rates. Additionally, orders may now be subject to US import tariffs that were previously covered by the brand’s domestic operations.
Is Harley Benton going out of business?
No. This is a strategic withdrawal from US-based warehousing and Reverb operations only. The brand continues to operate globally through its European headquarters.
Our Thoughts
The closure of the Harley Benton US Reverb store signals a trend of consolidation within the music retail industry as brands grapple with global economic volatility. While the loss of a domestic shipping hub is a blow to convenience for American players, the brand’s commitment to support and international shipping ensures that their “fair-priced gear” remains accessible—just with a slightly longer journey across the Atlantic.
More Information
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