Get ready to dive deep into the world of vintage guitars! Netflix is set to release a highly anticipated documentary about Norman’s Rare Guitars, one of the world’s most legendary and influential vintage guitar stores.
A Glimpse into Guitar History
The documentary will chronicle the remarkable journey of Norman Harris, a renowned expert in rare and vintage guitars, who founded his iconic store in 1975.
Witness how Norman’s Rare Guitars evolved into a global institution, attracting some of the biggest names in music, including Joe Bonamassa, Slash, Eddie Van Halen, and countless others.

More Than Just a Store
Norman’s Rare Guitars is more than just a retail shop. It’s a hub for guitar enthusiasts, a cultural phenomenon, and a powerful online presence. The store’s famous “Guitar of the Day” series on YouTube has captivated audiences worldwide, showcasing rare and unique instruments and featuring collaborations with renowned musicians.

A Star-Studded Cast
The Netflix documentary promises a star-studded lineup featuring appearances by Joe Bonamassa, Taylor Hawkins, Kiefer Sutherland, Slash, Post Malone, Jeff Daniels, Lenny Kravitz, John Oates, Richie Sambora, Melissa Etheridge, Robbie Robertson, Machine Gun Kelly, Mike Campbell, and many more. Expect a blend of archival footage and new interviews, offering a comprehensive look at the history and impact of Norman’s Rare Guitars.
What to Expect
Directed by Devin Dilmore and produced by Dilmore and Sarah Edwards, the documentary will offer an in-depth look at the world of vintage guitars, the passion of collectors, and the enduring legacy of Norman’s Rare Guitars.
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