Orange Amplification remains steadfastly committed to its analog heritage in a world increasingly dominated by digital amp modeling. Charlie Cooper, son of founder Cliff Cooper, explains why the company has avoided the digital trend.
Orange Sticks to Analog
In a recent interview with the Lonely Rocker YouTube channel, Charlie Cooper, son of Orange founder Cliff Cooper said, “Others are simply better at digital amp modeling.”
“Everyone else can do it better,” Cooper states in a recent interview. “We’re not going to pretend or try to dabble in digital amplifiers or digital modeling.” Instead, Orange is focusing on refining its analog technology, ensuring that its amps continue to deliver the distinctive tone that has made the brand a favorite among guitarists.
Analog Roots
Cooper’s commitment to analog is rooted in his family’s legacy. His father, Cliff Cooper, has always been wary of labeling Orange as “retro.” Cooper says, “From our perspective, [working with analog is] not even tradition; it’s just what we know.”
- Orange Rockerverb 50H MKIII
- Orange Rockerverb 100H MKIII
- Orange TH30H
- Orange Dual Terror Head
- Orange AD30HTC
Crushing Tone
The Orange Crush series, a popular choice for beginner and intermediate guitarists, exemplifies the company’s dedication to providing accessible, high-quality analog amps. Born out of a desire to offer a more affordable entry point into the Orange world, the Crush series has been a resounding success.
More Information
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