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Larry DiMarzio was repairing guitars for professional musicians on Staten Island through the 1960s when he started building his own replacement pickups, and the Super Distortion he designed became one of the first mass-market aftermarket pickups anyone could buy — before that, swapping a pickup meant finding a tech willing to hand-wind one. He launched the company properly in the early 1970s with little more than one guitar, a suitcase of pickups and a price list at a Washington trade show; players including Eddie Van Halen and Carlos Santana adopted DiMarzio pickups soon after. It remains family-owned and still hand-builds every pickup on Staten Island. We cover it mostly through pickup guides and the guitars that ship with them. Here's what we've written.

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Malina Moye performing with the Pacer Deluxe signature model on stage, wearing a colorful feathered jacket under stage lighting with red curtains and LED displays in background

Kramer Marks 50th Anniversary with New Malina Moye Pacer Deluxe Signature Model

Kramer celebrates 50 years with the Malina Moye Pacer Deluxe signature guitar, featuring HSS DiMarzio pickups and available in left-handed models.

GuitarBy Jef Stone
Based inStaten Island, New York, USA
FounderLarry DiMarzio
Articles here15
Makes
  • Electric guitar pickups
  • Straps
  • Cables
  • Hardware
Known for
  • Super Distortion
  • PAF
  • FS-1
  • Air Norton
  • Tone Zone

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DiMarzio FAQ4 questions

What is DiMarzio best known for?

Popularising the direct-replacement pickup. Larry DiMarzio started out repairing guitars in Staten Island in the 1960s, and by the early 1970s felt the stock pickups from the big manufacturers had declined under corporate ownership. His replacements gave players an aftermarket option where none had really existed.

What is the DiMarzio Super Distortion?

The pickup that started the aftermarket. Released in 1972, it paired a brighter ceramic magnet with smaller-gauge wire and more turns per coil to raise output significantly, letting guitarists get distorted tones at lower volume without a fuzz pedal. It was built to fit standard Gibson humbucker mounts so it could simply be dropped in.

Why are DiMarzio pickups cream coloured?

The open-coil, cream-bobbin look came from the Super Distortion and became distinctive enough that DiMarzio later trademarked it. It is the visual shorthand for an aftermarket pickup of that era, and it is why a double-cream humbucker reads as a modification at a glance.

What was the FS-1?

DiMarzio's first product — a Stratocaster bridge pickup designed to take the shrillness out of the stock unit. It found an early advocate in David Gilmour, which did the brand no harm at all in its first years.