
Victory Amplification Deputy 25W Lunchbox: Award-Winning Tone
Discover the new Victory Deputy 25W Compact Valve Amp Head! UK-built, 25 watts of rich valve tone in a portable lunchbox.
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Martin Kidd built his reputation as an amp designer at Cornford Amplification before starting Victory in England in 2013, carrying over the same hand-wired approach to some models while building others around modern PCB construction and custom-wound transformers. The company's compact "lunchbox" heads, small enough to carry in one hand but built around real valve circuits rather than solid-state shortcuts, became its signature format and earned Victory a reputation as one of the leading boutique British amp builders within a few years of launch. Victory's range now runs from those compact heads through full-size stage amps and a line of preamp pedals. New amp launches and artist signature models are what we cover most. Here's what we've written.

Victory Deputy 100: 100W British valve amp with EL34s, three-position voice switch, and digital reverb. £1,999 pedal-platform powerhouse.
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England. Victory states that its amplifiers are designed and built in England by its own engineers and craftspeople, using hand-wired tag boards where it believes those give the best tonal result and printed circuit boards where they give the best functionality.
Martin Kidd is Victory's chief designer — a well-known name in British amplification. The company describes its approach as modern boutique, and says every component from capacitors and resistors to pots, switches and its custom-designed transformers is individually chosen.
A valve preamp in a pedal enclosure, taking the front end of a Victory amplifier and putting it on the floor. It suits players running into a power amp, a load box or a desk, and it is Victory's answer to the direct-recording question without going digital.
They identify voicing rather than a series ladder — the Sheriff is the British hot-rodded sound, the Kraken the modern high-gain, the Copper the vintage-flavoured lower-gain amp and the Duchess the clean-focused one. The number after the name is generally the wattage.