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Victory Amplification

Martin Kidd built his reputation as an amp designer at Cornford Amplification before starting Victory in England in 2013, carrying over the same hand-wired approach to some models while building others around modern PCB construction and custom-wound transformers. The company's compact "lunchbox" heads, small enough to carry in one hand but built around real valve circuits rather than solid-state shortcuts, became its signature format and earned Victory a reputation as one of the leading boutique British amp builders within a few years of launch. Victory's range now runs from those compact heads through full-size stage amps and a line of preamp pedals. New amp launches and artist signature models are what we cover most. Here's what we've written.

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Latest Victory Amplification news
Victory Amplification logo and badge on the black textured front panel of the Deputy 100

Victory Deputy 100: 100W Valve Powerhouse

Victory Deputy 100: 100W British valve amp with EL34s, three-position voice switch, and digital reverb. £1,999 pedal-platform powerhouse.

NewsBy Jef Stone
Based inEngland
Articles here9
Makes
  • Amplifiers
  • Speaker cabinets
  • Preamp pedals
Known for
  • Sheriff
  • Kraken
  • Copper
  • Duchess
  • V4 preamps

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Victory Amplification FAQ4 questions

Where are Victory amps made?

England. Victory states that its amplifiers are designed and built in England by its own engineers and craftspeople, using hand-wired tag boards where it believes those give the best tonal result and printed circuit boards where they give the best functionality.

Who designs Victory amplifiers?

Martin Kidd is Victory's chief designer — a well-known name in British amplification. The company describes its approach as modern boutique, and says every component from capacitors and resistors to pots, switches and its custom-designed transformers is individually chosen.

What is a Victory V4 pedal?

A valve preamp in a pedal enclosure, taking the front end of a Victory amplifier and putting it on the floor. It suits players running into a power amp, a load box or a desk, and it is Victory's answer to the direct-recording question without going digital.

What do the Victory model names mean?

They identify voicing rather than a series ladder — the Sheriff is the British hot-rodded sound, the Kraken the modern high-gain, the Copper the vintage-flavoured lower-gain amp and the Duchess the clean-focused one. The number after the name is generally the wattage.