Explore the story behind Nuno Bettencourt’s wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.
Get the inside scoop on the new Electro-Harmonix PICO Swello pedal. Learn how this compact pedal brings the polyphonic attack and filter effects of the POG2 to a new level, perfect for creating dynamic swells and synth-like textures.
Discover the Source Audio Encounter, a unique guitar pedal for ambient soundscapes. Explore its 12 otherworldly delays and reverbs, dual effects, and advanced features for creating unique tones.
Get the authentic broken-in feel players love with Fender’s Vintera II Road Worn series. Featuring aged nitro finishes, era-correct pickups, and vintage neck shapes
Explore the limited-edition Gibson x Marc Jacobs JOY collection, featuring custom Les Paul guitars with artwork by Hattie Stewart.
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song’s tone. Get iconic sounds with a single click. Coming September 30th!
Fender Japan unveils the limited edition Made in Japan Starmaster for 2025. A unique blend of Starcaster and Jazzmaster, available in four stunning finishes. Limited production, order yours now!
Save big during Thomann’s Guitar Days, running from September 18-28! Get up to 70% off guitars, amps, basses, and effects from top brands. Shop limited-time deals on over 500 products.
Jackson’s American Series Rhoads V. Crafted in Corona, California, this legendary guitar returns with premium features, USA-made pickups, and a nod to its original visionary, Randy Rhoads. .
Elevate your sound and style with the Sweetwater-exclusive white finish DigiTech Whammy 5 and Drop pedals
Vola Guitars reintroduces the OZ ROA with a striking new “Luminous” finish that glows in the dark. Get yours and light up the stage.
Shred into National Hot Dog Day with the Kramer The 84 Hot Dogger electric guitar! Only at Sweetwater!
Fix Your Guitar, Fast! Learn how to adjust your guitar’s truss rod and intonation to eliminate buzzing and improve playability.
Quilter Elevate: The no-nonsense multi-effects unit for gigging guitarists. No modeling, no profiling—just 14 essential effects, 400 presets, and a simple interface.
Jackson Guitars’ new Pro Origins 1985 San Dimas series pays tribute to its 80s heritage with era-accurate pickups, classic design, and modern playability. Discover the new guitars built for today’s shredders
Reviving a classic: the PRS Mira returns with a modern twist. Discover how key upgrades, including a new scale length and vintage-voiced pickups, make the S2 Mira 594 better than ever.
Get the Supro Delta King 10 valve combo amp with genuine spring reverb, a FET-driven boost, and Pigtronix FAT high-gain mode for just £299, saving you £230.
Jeff Buckley Guitar Gear. Buckley was a major influence on many musicians and guitarists. We take a deep dive into the gear he used.
Transform your amp-less rig with the Strymon PCH Active Direct Interface.
Crafted from solid 18K gold and adorned with nine diamonds, the Gibson SJ-200 Monarch #100 is a one-of-a-kind acoustic guitar masterpiece. Learn more about this stunning $99,999 instrument.
The Behringer BM-14M analog delay pedal brings the iconic Moog MF-104M sound to life with BBD chips, MIDI control, and rich analog warmth.
Limited-edition Jackson Pro Series Phil Demmel KV King V. This signature guitar pays homage to Randy Rhoads
Explore the new Rick Graham signature guitar from Charvel. A relic’d pink masterpiece, the Pro-Mod DK24 2PT is an ode to Graham’s reconnection with music
Sterling by Music Man Kaizen guitar, Explore the new collaboration with Tosin Abasi that slashes over $3,000 off the original’s price.
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