Ken Parker (Parker Fly inventor) dies at 73. The innovative luthier had just launched a GoFundMe to cover medical debt after his cancer diagnosis
Experience the Epiphone Joe Bonamassa ’59 Les Paul Custom in Antique Ebony. A faithful recreation of his rare 2-pickup ‘Black Beauty.’
Line 6 Powercab CL active guitar speakers launch with 6 switchable virtual speaker voicings (Vintage 30, Greenback, etc.) to give your digital amp modeler the feel of a classic cabinet.
FREE: Get the legendary UAD Showtime ’64 Tube Amp plugin! Add iconic surf and blues tube sound to your DAW. Limited-time download—no UAD hardware needed!
Metal meets classic craftsmanship! Discover the Limited-Edition Martin OM Mikael Åkerfeldt Signature Acoustic. Only 74 worldwide
Nuno Bettencourt’s mystery guitar at “Back to the Beginning” sparks speculation. Is Extreme’s guitarist teasing a new signature line or a Washburn collaboration? Nuno Guitars Officially Launched!
BOSS’s new Poly Shifter pedals, the XS-100 and XS-1, promise unprecedented clarity and control in a direct challenge to industry titans like the Digitech Whammy.
Discover the Cort Earth Go, a “smart” acoustic guitar with a built-in looper, effects, and a Bluetooth speaker. Perfect for buskers and musicians who want to create anywhere.
Get a classic germanium fuzz sound with modern control. The Electro-Harmonix Bender Royale delivers massive tones for guitar and bass with a versatile feature set.
Beetronics Bee Bee Dee, a stunning analog delay pedal with three unique modes: Classic, LoFi, and Pitch. Analog BBD pedal combines vintage tone with modern digital control
Discover the Way Huge Smalls Doom Hammer Fuzz, a compact pedal that delivers the saturated, high-desert tones of ’90s rock. Get vintage grit with modern clarity and reliability.
Discover the PRS S2 Special Semi-Hollow Reclaimed, a limited-edition electric guitar with a unique backstory.
Gibson reintroduces the classic Les Paul Custom ’70s to its standard lineup for the first time in 20 years. Discover the period-correct specs, vintage finishes, and more about this iconic guitar
Explore the story behind Nuno Bettencourt’s wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.
Get the authentic broken-in feel players love with Fender’s Vintera II Road Worn series. Featuring aged nitro finishes, era-correct pickups, and vintage neck shapes
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song’s tone. Get iconic sounds with a single click. Coming September 30th!
Fender Japan unveils the limited edition Made in Japan Starmaster for 2025. A unique blend of Starcaster and Jazzmaster, available in four stunning finishes. Limited production, order yours now!
Save big during Thomann’s Guitar Days, running from September 18-28! Get up to 70% off guitars, amps, basses, and effects from top brands. Shop limited-time deals on over 500 products.
Jackson’s American Series Rhoads V. Crafted in Corona, California, this legendary guitar returns with premium features, USA-made pickups, and a nod to its original visionary, Randy Rhoads. .
Elevate your sound and style with the Sweetwater-exclusive white finish DigiTech Whammy 5 and Drop pedals
Snag the Warm Audio Centavo Professional Overdrive in a limited-edition red finish, an exclusive at Sweetwater. Get this iconic pedal for just $119 and save $70 in this incredible deal.
Shred into National Hot Dog Day with the Kramer The 84 Hot Dogger electric guitar! Only at Sweetwater!
Quilter Elevate: The no-nonsense multi-effects unit for gigging guitarists. No modeling, no profiling—just 14 essential effects, 400 presets, and a simple interface.
Jackson Guitars’ new Pro Origins 1985 San Dimas series pays tribute to its 80s heritage with era-accurate pickups, classic design, and modern playability. Discover the new guitars built for today’s shredders
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