The legendary Mesa Boogie Mark IIC+ HRG Head is back! Discover the specs, price, and history of the reissued 100-watt tube amp that defined the sound of rock and metal.
Nuno Bettencourt’s mystery guitar at “Back to the Beginning” sparks speculation. Is Extreme’s guitarist teasing a new signature line or a Washburn collaboration? Nuno Guitars Officially Launched!
BOSS’s new Poly Shifter pedals, the XS-100 and XS-1, promise unprecedented clarity and control in a direct challenge to industry titans like the Digitech Whammy.
Discover the Cort Earth Go, a “smart” acoustic guitar with a built-in looper, effects, and a Bluetooth speaker. Perfect for buskers and musicians who want to create anywhere.
Get a classic germanium fuzz sound with modern control. The Electro-Harmonix Bender Royale delivers massive tones for guitar and bass with a versatile feature set.
Loog and Gibson partner to launch a new line of kid-friendly guitars. These three-string Les Paul and SG models are designed to make learning fun and easy, preparing young musicians for their six-string journey.
Beetronics Bee Bee Dee, a stunning analog delay pedal with three unique modes: Classic, LoFi, and Pitch. Analog BBD pedal combines vintage tone with modern digital control
Discover the Way Huge Smalls Doom Hammer Fuzz, a compact pedal that delivers the saturated, high-desert tones of ’90s rock. Get vintage grit with modern clarity and reliability.
Discover the PRS S2 Special Semi-Hollow Reclaimed, a limited-edition electric guitar with a unique backstory.
Gibson reintroduces the classic Les Paul Custom ’70s to its standard lineup for the first time in 20 years. Discover the period-correct specs, vintage finishes, and more about this iconic guitar
Explore the story behind Nuno Bettencourt’s wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.
Get the inside scoop on the new Electro-Harmonix PICO Swello pedal. Learn how this compact pedal brings the polyphonic attack and filter effects of the POG2 to a new level, perfect for creating dynamic swells and synth-like textures.
Discover the Source Audio Encounter, a unique guitar pedal for ambient soundscapes. Explore its 12 otherworldly delays and reverbs, dual effects, and advanced features for creating unique tones.
Get the authentic broken-in feel players love with Fender’s Vintera II Road Worn series. Featuring aged nitro finishes, era-correct pickups, and vintage neck shapes
Explore the limited-edition Gibson x Marc Jacobs JOY collection, featuring custom Les Paul guitars with artwork by Hattie Stewart.
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song’s tone. Get iconic sounds with a single click. Coming September 30th!
Fender Japan unveils the limited edition Made in Japan Starmaster for 2025. A unique blend of Starcaster and Jazzmaster, available in four stunning finishes. Limited production, order yours now!
Save big during Thomann’s Guitar Days, running from September 18-28! Get up to 70% off guitars, amps, basses, and effects from top brands. Shop limited-time deals on over 500 products.
Jackson’s American Series Rhoads V. Crafted in Corona, California, this legendary guitar returns with premium features, USA-made pickups, and a nod to its original visionary, Randy Rhoads. .
Elevate your sound and style with the Sweetwater-exclusive white finish DigiTech Whammy 5 and Drop pedals
Vola Guitars reintroduces the OZ ROA with a striking new “Luminous” finish that glows in the dark. Get yours and light up the stage.
Snag the Warm Audio Centavo Professional Overdrive in a limited-edition red finish, an exclusive at Sweetwater. Get this iconic pedal for just $119 and save $70 in this incredible deal.
Shred into National Hot Dog Day with the Kramer The 84 Hot Dogger electric guitar! Only at Sweetwater!
Fix Your Guitar, Fast! Learn how to adjust your guitar’s truss rod and intonation to eliminate buzzing and improve playability.
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