Fano and Novo Guitars Merge Under New Parent Company
Fano and Novo Guitars merge under Psonic Design Lab, bringing both brands under the leadership of legendary luthier Dennis Fano.
NAMM 2025: Fano Guitars and Novo Guitars have announced a merger, forming a new parent company called Psonic Design Lab. This significant development will see both brands operate under the leadership of renowned luthier Dennis Fano.
Fano and Novo Guitars Merge
Fano, the founder of his namesake company, has been overseeing Novo Guitars since 2015. This merger reunites Fano with his original brand, allowing him to "reclaim his name" and continue pushing the boundaries of guitar design.
Key Changes
- Manufacturing Shift: Fano Guitars' production will move to Novo's expanded Nashville facility.
- Leadership Team: Neil Reed will serve as CEO of Psonic Design Lab, with Travis Tingley as COO.
- Sales Consolidation: Chad Hines will lead US sales for both brands, while Steve Gray will handle international sales.
- Fano's Role: Dennis Fano assumes the roles of Chairman of Psonic Design Lab and Head of Product Design.
Brand Synergy
This merger aims to leverage the strengths of both brands, allowing for increased innovation and development. Fano Guitars recently introduced the Alt de Facto RB12 12-string, while Novo has unveiled models like the Ivorus Bass and the Vulture B6.
Dennis Fano - "Psonic Design Lab is bringing together the brands of Fano and Novo in a really exciting way. Everyone is committed to making the highest quality instruments and continuing to raise the bar." Graham Dowling (Fano Guitars Director) - "This is the right next step to take the brand to the next level... The unification of our brands and the opportunity to work alongside Dennis is a great privilege." Neil Reed (Psonic Design Lab CEO) - "Psonic Design Lab will continue to support the creative culture of the brands of Fano and Novo, whilst allowing us to look at opportunities previously unavailable as independent businesses."
What's Next?
Both brands will maintain their distinct identities while benefiting from shared resources and expertise. Psonic Design Lab has promised further announcements in the near future, hinting at exciting new developments for both Fano and Novo Guitars.
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