The National Association of Music Merchants (NAMM) Show is gearing up to be a guitar lover’s dream. Scheduled for January 21-25, 2025, this year’s event promises to be the biggest and most exciting yet. With a focus on innovation, collaboration, and a return to form, NAMM 2025 is set to redefine the future of guitar gear.
A New Era for NAMM
After a few challenging years, NAMM is back with renewed vigor. Under the leadership of CEO John Mlynczak, the show is re-establishing itself as the premier event for the music industry. Major players like Fender, Gibson, and Marshall are returning to the forefront, and smaller brands are seizing the opportunity to shine.
What to Expect from the Big Players
- Fender: While Fender won’t be exhibiting on the show floor, they’re promising “exciting new products.” Speculation is rife about a refresh of the American Professional line and possibly a downsized Tone Master Pro.
- Gibson: Gibson’s presence at NAMM will be marked by exclusive appointments and a focus on innovative designs. Expect to see more of Cesar Gueikian’s “Do Epic Shit” creations, including potential new models inspired by James Hetfield and Jimmy Page.
- Ibanez: Ibanez is always a highlight at NAMM, and 2025 is no exception. Fans can anticipate new signature models from Tim Henson and Josh Smith and potential new 8-string and offset AZ models.
- Yamaha: Building on the success of the Pacifica Professional range, Yamaha is expected to introduce new models with innovative features and potentially collaborate with artists like Matteo Mancuso.
- ESP: Celebrating its 50th anniversary, ESP will showcase its latest LTD Deluxe models and new Signature Series guitars. The highly anticipated Mick Thomson signature model could finally make its debut.
- Ernie Ball Music Man: Following the successful launch of Rabea Massaad’s signature Sabre, Ernie Ball Music Man is expected to unveil a budget-friendly Sterling version.
- PRS Guitars: While not officially exhibiting, PRS will be present at various events and stages. Expect reimagined classic models and spec overhauls of existing lines.
- Reverend: Reverend is poised to unveil a diverse range of new guitars, including single-pickup models, unique pickup configurations, and a more traditional take on its spookiest model.
- DigiTech and DOD: With new leadership and a focus on innovation, DigiTech and DOD are expected to unveil exciting new products, including potential new Whammy pedals and other groundbreaking effects.
- Behringer: Making a triumphant return to NAMM after a 10-year hiatus, Behringer will showcase its affordable clones and original pedals, including the Fuzz Bender, Centaur Overdrive, and ’69 Vibe.
- TC Electronic: Following the successful launch of the Plethora X1, TC Electronic is likely to continue pushing the boundaries of compact pedal technology.
- Line 6: With the HX One, Line 6 has proven its ability to deliver powerful tones in a compact package. Expect to see more innovative products from the company, potentially including HX Mini pedals.
- Zoom: Zoom is set to further its dominance in the compact looper pedal market with the MS-90LP+, a feature-packed device that rivals Boss and TC Electronic offerings.
- Strymon: Building on the success of the BigSky MX, Strymon could unveil a new multi-function delay pedal, combining the best of the TimeLine and Canyon.
- Electro-Harmonix: After the successful launch of the POG Polyphonic Octave Generator, Electro-Harmonix could introduce new pedals based on this format, as well as a potential multi-function delay.
- Eventide: Eventide’s collaboration with Jack White on the Knife Drop was a huge success. Expect to see more innovative and artist-inspired pedals from the company.
- Neural DSP: Following the success of the Nano Cortex, Neural DSP could introduce a medium-sized model, offering a balance between portability and power.
- Marshall: Marshall’s return to NAMM is highly anticipated. Expect to see new hand-built amps and innovative digital products.
- MXR: The leaked Rockman X100 pedal has surfaced before the show.
- Positive Grid: Building on the success of Spark 2, Positive Grid could introduce smaller and more affordable models.
- Blackstar: With Doug Aldrich spotted using prototype amps, Blackstar could unveil a new signature model.
- Mesa/Boogie: Mesa/Boogie’s recent reintroduction of the Mark IIC+ has sparked excitement. Expect to see more classic reissues and potentially new signature amps.
- Orange: Orange is likely to unveil new products, potentially including compact solid-state combos and collaborations with artists like Orianthi.
- Taylor Guitars: Andy Powers continues to push the boundaries of guitar design. Expect to see new models with innovative features and unique sonic qualities.
- Martin: Martin is set to unveil its 3 Millionth guitar, a milestone event that will undoubtedly be a highlight of the show.
- Breedlove: Breedlove will showcase a new collection of guitars, emphasizing artistry, design, and superior sound.
- DiMarzio: DiMarzio has already announced several new pickups, including a 5-string soapbar for bass, a 4-string Music Man style bass pickup, a Cruiser T Neck pickup for Tele, and a Matteo Mancuso signature set.
Beyond the Big Brands
While the big brands will undoubtedly steal the show, NAMM 2025 is also an excellent opportunity to discover emerging brands and innovative products.
Look for new boutique amp builders, pedal manufacturers, and accessory makers.
Stay Tuned for More
As NAMM 2025 approaches, we’ll continue to bring you the latest news, rumors, and predictions. Be sure to check back regularly for updates and in-depth coverage of the show.