Loog and Gibson partner to launch a new line of kid-friendly guitars. These three-string Les Paul and SG models are designed to make learning fun and easy, preparing young musicians for their six-string journey.
Beetronics Bee Bee Dee, a stunning analog delay pedal with three unique modes: Classic, LoFi, and Pitch. Analog BBD pedal combines vintage tone with modern digital control
Discover the Way Huge Smalls Doom Hammer Fuzz, a compact pedal that delivers the saturated, high-desert tones of ’90s rock. Get vintage grit with modern clarity and reliability.
Discover the PRS S2 Special Semi-Hollow Reclaimed, a limited-edition electric guitar with a unique backstory.
PRS SE NF3 Deal! Experience pro-level playability and tone with this hot-rodded super Strat. Now at a scorching price!
Gibson reintroduces the classic Les Paul Custom ’70s to its standard lineup for the first time in 20 years. Discover the period-correct specs, vintage finishes, and more about this iconic guitar
Explore the story behind Nuno Bettencourt’s wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.
Get the inside scoop on the new Electro-Harmonix PICO Swello pedal. Learn how this compact pedal brings the polyphonic attack and filter effects of the POG2 to a new level, perfect for creating dynamic swells and synth-like textures.
Discover the Source Audio Encounter, a unique guitar pedal for ambient soundscapes. Explore its 12 otherworldly delays and reverbs, dual effects, and advanced features for creating unique tones.
Get the authentic broken-in feel players love with Fender’s Vintera II Road Worn series. Featuring aged nitro finishes, era-correct pickups, and vintage neck shapes
Explore the limited-edition Gibson x Marc Jacobs JOY collection, featuring custom Les Paul guitars with artwork by Hattie Stewart.
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song’s tone. Get iconic sounds with a single click. Coming September 30th!
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