Gibson CEO Cesar Gueikian to Step Down; Anne Rohosy Named Interim Chief
Gibson CEO Cesar Gueikian steps down effective July 31, 2026. Anne Rohosy named Interim CEO as Gueikian moves to the Board and global ambassador role.
In a major shakeup for the music industry, Gibson, Inc. has announced that its President and Chief Executive Officer, Cesar Gueikian, will step back from his day-to-day operating role effective July 31, 2026.
Gueikian will transition into a multifaceted new position, joining the Board of Directors while acting as a global artist ambassador and strategic thought partner to the guitar icon's executive leadership team.
Anne Rohosy, currently Gibson's Chief Commercial Officer, has been appointed Interim President and CEO while the Board conducts a search with a leading executive recruitment firm to identify a permanent successor.
A Decade of Transformation and a "Product-First" Mentality
Gueikian’s legacy at Gibson is defined by a massive cultural and operational turnaround. Joining the company following its 2018 restructuring, Gueikian championed a quality- and product-first mentality that successfully revitalized the historic brand.
Joining Gibson in 2018, Cesar Gueikian arrived just as the legendary guitar maker was emerging from bankruptcy and shaking off the controversial era of former CEO Henry Juszkiewicz.
Initially stepping in as Chief Merchant Officer, Gueikian made an immediate splash by poaching Mark Agnesi from LA’s iconic Norman’s Rare Guitars to become Director of Brand Experience.
Brand President to CEO
His rapid ascent continued with a promotion to Brand President in 2021, culminating in his appointment to the top job in 2023 following the departure of James “JC” Curleigh.
As CEO, Gueikian has redefined the role with a highly collaborative, hands-on style—personally teasing new models, building instruments for marquee artists, and even writing music alongside the brand's biggest stars.
By prioritizing instrument integrity and building deep, authentic connections across musical genres and generations, he repaired Gibson's standing with musicians worldwide. Under his watch, the brand launched the flagship Gibson Garage in Nashville and modernized its entire instrument lineup.
Reflecting on Gueikian's profound impact on the brand and its creative partners, legendary guitarist, songwriter, and producer Slash shared his praise:
“Cesar played a key role in revamping Gibson over a decade ago. He reintroduced quality, integrity, and passion into the business and strove to preserve the legacy and image of the brand...”
Meet Interim CEO Anne Rohosy
Anne Rohosy steps into the interim executive role backed by more than 30 years of global brand-building experience. Before her tenure as Gibson's Chief Commercial Officer, Rohosy held high-profile executive leadership positions at iconic Fortune 500 companies, including serving as Executive Vice President and President of the Americas for Levi Strauss & Co., as well as key leadership roles at Nike, Inc.
The Board expressed absolute confidence in Rohosy's ability to maintain the brand's momentum during this transitional period, citing her deep passion for Gibson’s legacy, its retail partners, and its global customer base.
Leadership Transition Timeline
The executive shift will roll out over the summer as follows:
- Today: Official public announcement of the executive transition.
- July 31, 2026: Cesar Gueikian officially steps down as CEO and joins the Board of Directors.
- August 1, 2026: Anne Rohosy assumes the role of Interim President and CEO.
- Ongoing: Gibson's Board of Directors collaborates with an executive search firm to name a permanent chief executive.
Gueikian's new chapter allows him to step away from day-to-day corporate operations to focus heavily on what he loves most: working directly alongside the artists, players, and creators who define the sound of Gibson.
#Gibson #Cesar Gueikian
Why is Cesar Gueikian stepping down as Gibson CEO?
The announcement does not specify a reason for Gueikian's departure. He is transitioning to join the Board of Directors and serve as a global artist ambassador, allowing him to focus on working directly with artists and creators rather than day-to-day corporate operations.
Who is replacing Cesar Gueikian as Gibson CEO?
Anne Rohosy, Gibson's Chief Commercial Officer, has been appointed Interim President and CEO. She brings over 30 years of global brand-building experience, including previous executive roles at Levi Strauss & Co. and Nike. A permanent CEO will be selected by the Board with help from an executive search firm.
What did Cesar Gueikian accomplish during his tenure at Gibson?
Gueikian joined Gibson in 2018 following bankruptcy and championed a product-first mentality that revitalized the brand. He promoted quality and integrity, launched the flagship Gibson Garage in Nashville, modernized the instrument lineup, and restored the brand's reputation among musicians worldwide.
