Why Squier Is Becoming the New Fender
Squier manufacturing has evolved dramatically, with Asian factories now building instruments rivaling mid-tier Fenders. Read More
The End of Brand Loyalty: How $500 Import Guitars Are Outplaying $3,000 American Classics
How Chinese automation and global capital are eroding brand loyalty in guitars, allowing $500 imports to match $3,000 American classics.Read More
Gibson CEO Cesar Gueikian to Step Down; Anne Rohosy Named Interim Chief
Gibson CEO Cesar Gueikian steps down effective July 31, 2026. Anne Rohosy named Interim CEO as Gueikian moves to the Board and global ambassador role.Read More
Fender Cease-and-Desist Campaign: What's Really Driving the Stratocaster Legal Crackdown?
Fender breaks silence on Stratocaster cease-and-desist letters. Discover the legal strategy and corporate motives driving this major guitar crackdown.Read More
PRS Guitars Debuts Documentary Honoring Industry Legend Ted McCarty
Experience the legacy of a titan. PRS Guitars releases a new documentary exploring the life of Ted McCarty and his profound impact on the industry.Read More
From the Philippines to China: Inside the Sqoe Guitar Factory
Explore the Sqoe Guitar Factory. Witness the meticulous craftsmanship behind their quality guitars in this exclusive tour.Read More
PRS Unveils the Secrets Behind Crafting the Perfect Guitar Neck (and Why It Matters)
Unveil the secrets behind PRS guitar necks! This video explores the meticulous crafting process, showcasing PRS's commitment to quality at every step. Discover how they achieve exceptional tone, playability, and lasting stability through their time-intensive methods.Read More