The End of Brand Loyalty: How $500 Import Guitars Are Outplaying $3,000 American Classics
How Chinese automation and global capital are eroding brand loyalty in guitars, allowing $500 imports to match $3,000 American classics.Read More
From the Philippines to China: Inside the Sqoe Guitar Factory
Explore the Sqoe Guitar Factory. Witness the meticulous craftsmanship behind their quality guitars in this exclusive tour.Read More
Fender's Credit Rating Downgraded Amid Tariff Concerns, $20M Cost Increase Predicted
Fender's credit rating downgraded by Moody's due to tariff concerns, potentially adding $20M in costs. Read how this impacts the guitar giantRead More
$199 Adam Jones Silverburst? Firefly FFLPS
The $199 Firefly FFLPS could be an Epiphone Adam Jones Silverburst Les Paul Custom if you squint your eyes.Read More
Behringer Boogerfooger pedals teased
Behringer's Boogerfooger Moog effect pedal clones have now been revealed via FacebookRead More
REVIEW: Epiphone Adam Jones Les Paul Custom Art Collection
Comparing the new Epiphone Adam Jones Les Paul Custom Art Collection model to a Gibson Norlin era Les Paul Custom.Read More