The King of Fuzz: Electro-Harmonix Unleashes the Bender Royale
Get a classic germanium fuzz sound with modern control. The Electro-Harmonix Bender Royale delivers massive tones for guitar and bass with a versatile feature set.Read More
Is the Beetronics Bee Bee Dee the Prettiest Delay Pedal on the Market?
Beetronics Bee Bee Dee, a stunning analog delay pedal with three unique modes: Classic, LoFi, and Pitch. Analog BBD pedal combines vintage tone with modern digital controlRead More
PRS Guitars Unveils Limited-Edition S2 Special Semi-Hollow Made from Hurricane-Felled Wood
Discover the PRS S2 Special Semi-Hollow Reclaimed, a limited-edition electric guitar with a unique backstory.Read More
Way Huge Unearths '90s Desert Rock Tone with New Smalls Doom Hammer Fuzz
Discover the Way Huge Smalls Doom Hammer Fuzz, a compact pedal that delivers the saturated, high-desert tones of '90s rock. Get vintage grit with modern clarity and reliability.Read More
The '70s Are Back: Gibson Reintroduces Classic Les Paul Custom as a Standard USA Model
Gibson reintroduces the classic Les Paul Custom ’70s to its standard lineup for the first time in 20 years. Discover the period-correct specs, vintage finishes, and more about this iconic guitarRead More
EHX Debuts PICO Swello, Bringing Polyphonic Attack and Filter Effects to a Compact Pedal
Get the inside scoop on the new Electro-Harmonix PICO Swello pedal. Learn how this compact pedal brings the polyphonic attack and filter effects of the POG2 to a new level, perfect for creating dynamic swells and synth-like textures.Read More
Groundhog Audio Unveils OnePedal: UPDATE - Live On Kickstarter from 30 September!
Groundhog Audio OnePedal: AI-powered guitar pedal instantly recreates any song's tone. Get iconic sounds with a single click. Coming September 30th!Read More
Mad Max Meets Jesus Christ Superstar: Nuno Bettencourt’s Outrageous Custom Guitar is 2025’s Wildest Creation
Explore the story behind Nuno Bettencourt's wildest custom guitar, a bizarre fusion of Mad Max and Jesus Christ Superstar.Read More
Source Audio's "Encounter" Pedal: Unveiling a New Frontier in Atmospheric Effects
Discover the Source Audio Encounter, a unique guitar pedal for ambient soundscapes. Explore its 12 otherworldly delays and reverbs, dual effects, and advanced features for creating unique tones.Read More
Jackson Guitars Brings the Legendary Rhoads V Back to Its American Roots
Jackson's American Series Rhoads V. Crafted in Corona, California, this legendary guitar returns with premium features, USA-made pickups, and a nod to its original visionary, Randy Rhoads. .Read More
Exclusive DigiTech Whammy 5 and Drop in Striking White Finish Land at Sweetwater
Elevate your sound and style with the Sweetwater-exclusive white finish DigiTech Whammy 5 and Drop pedalsRead More
Vola Guitars OZ ROA is Back and Glows in the Dark
Vola Guitars reintroduces the OZ ROA with a striking new "Luminous" finish that glows in the dark. Get yours and light up the stage.Read More
Sweetwater Exclusive: Score the Warm Audio Centavo Overdrive for Just $119 (Save $70!)
Snag the Warm Audio Centavo Professional Overdrive in a limited-edition red finish, an exclusive at Sweetwater. Get this iconic pedal for just $119 and save $70 in this incredible deal.Read More
Get Your Ketchup Red Kramer '84 Hot Dogger Electric Guitar from Sweetwater
Shred into National Hot Dog Day with the Kramer The 84 Hot Dogger electric guitar! Only at Sweetwater!Read More
Jackson Guitar's New Pro Origins Series Brings Back the 80s Metal Vibe
Jackson Guitars' new Pro Origins 1985 San Dimas series pays tribute to its 80s heritage with era-accurate pickups, classic design, and modern playability. Discover the new guitars built for today's shreddersRead More
PRS Resurrects the Mira: A Classic Returns with a Modern Makeover
Reviving a classic: the PRS Mira returns with a modern twist. Discover how key upgrades, including a new scale length and vintage-voiced pickups, make the S2 Mira 594 better than ever.Read More
Strymon Unveils PCH Active Direct Interface: The Missing Link for Amp-less Rigs?
Transform your amp-less rig with the Strymon PCH Active Direct Interface.Read More
Behringer Announces BM-14M, a Clone of the Moog MF-104M Analog Delay Pedal
The Behringer BM-14M analog delay pedal brings the iconic Moog MF-104M sound to life with BBD chips, MIDI control, and rich analog warmth.Read More
New Charvel Rick Graham Signature Guitar Unveiled: A Relic'd Pink Masterpiece
Explore the new Rick Graham signature guitar from Charvel. A relic'd pink masterpiece, the Pro-Mod DK24 2PT is an ode to Graham's reconnection with musicRead More
Jackson and Phil Demmel Honor Randy Rhoads with New Polka-Dot King V Signature Guitar
Limited-edition Jackson Pro Series Phil Demmel KV King V. This signature guitar pays homage to Randy RhoadsRead More
Ibanez FRH20FM: The Electric Guitarist's Gateway to Nylon-String Sound
Explore the Ibanez FRH20FM, a unique nylon-string guitar with the feel of an electric. Perfect for electric players seeking the warmth of nylon.Read More
MXR Honors Randy Rhoads with New Distortion Pedal Inspired by Jackson Concorde
Unleash Randy Rhoads' iconic tone with the new MXR Distortion+ pedal, featuring a design inspired by his legendary Jackson Concorde guitar.Read More
Victory Amplification Launches V40 Duchess MKII Series, Redefining Boutique Guitar Tones
Explore the new Victory Duchess MKII amp series, featuring enhanced tonal versatility with a new 3-way voice switch, improved reverb, and a mid kick boost. Perfect for home, studio, and stage.Read More
Universal Audio Labor Day Sale: Get the Iconic LA-2A Plugin for Free!
Unlock studio-quality sound with Universal Audio's Labor Day Flash Sale. Get the famous LA-2A Tube Compressor plugin for FREE and save big on top UAD plugins and bundles for a limited time.Read More
Bad Cat Amplifiers Unveils the Ocelot: A Compact Tube Amp Redefining Professional Tone
Unleash your sound with the Bad Cat Ocelot, a compact 20W tube amp. Get professional tone with two channels and Two notes Torpedo integration for studio-quality sound anywhere.Read More