In a landmark move for the Asian music market, Fender Musical Instruments Corporation has officially unveiled its first-ever signature model for a South Korean artist. The JUKJAE Stratocaster Baggy marks a historic collaboration between the legendary guitar brand and the renowned singer-songwriter and session ace, JUKJAE.
This release follows the recent establishment of Fender Music Korea, a direct subsidiary aimed at expanding the brand’s footprint in one of the world’s most vibrant music scenes.
A New Era for Fender in Korea
The launch of the JUKJAE Stratocaster Baggy is more than just a new product release; it signifies a strategic shift for Fender. By partnering with JUKJAE—a musician known for his work with K-Pop icons like IU and Girls’ Generation’s Taeyeon—Fender is signaling a deep commitment to the Korean guitar community.
“This guitar will mark the beginning of new relationships between Fender and Korean artists, opening up a new aperture for many musicians in the region,” says Edward “Bud” Cole, President of Asia Pacific for Fender.
Precision Specs: The Strat with a Secret
At first glance, the signature looks like a clean, minimalist Stratocaster. However, under the hood, it boasts a sophisticated electronics suite designed for professional versatility.
Key Technical Specifications:
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Pickups: Fender Vintage Noiseless (SSS configuration)
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Electronics: Active Mid-Boost circuit with a Push-Push volume knob
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Tone Control: TBX (Treble Bass Expander) tone circuit
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Neck Profile: Soft “V” shape with a 9.5” radius rosewood fingerboard
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Frets: 22 Medium Jumbo frets
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Finish: Aged Olympic White
The most striking feature is the streamlined control layout. While most Strats feature three knobs, the JUKJAE model uses only two. Don’t let the simplicity fool you; the integrated mid-boost lets players go from crystal-clear cleans to thick, saturated lead tones with the press of a button.
Behind the Name: Why “Baggy”?
The guitar’s name is a clever nod to JUKJAE’s personal brand. Derived from the Korean word “Baek-ui” (meaning white clothing), the “Baggy” Stratocaster reflects the artist’s signature fashion aesthetic. This is complemented by the “Olympic White” finish, giving the instrument a timeless, sophisticated look.
JUKJAE, who has been a staple of the South Korean industry since his 2014 debut One Word, expressed his excitement:
“I’ve been playing guitar for a long time, but being able to create my own signature model with Fender is truly an honor and a deeply meaningful experience.”
Availability and Pricing
The Stratocaster Baggy is currently available in limited quantities exclusively through Fender Music Korea authorized dealers.
While a formal North American or European price point has not yet been confirmed, its release marks a significant milestone for collectors and fans of the “K-Guitar” movement worldwide.
More Information
#Fender #JUKJAE #Stratocaster Baggy
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