Fender CEO Admits Mistakes Over Stratocaster Legal Threats
Fender CEO Bud Cole admits the company's aggressive Stratocaster legal campaign got out of hand, shifting focus to large manufacturersRead More
The End of Brand Loyalty: How $500 Import Guitars Are Outplaying $3,000 American Classics
How Chinese automation and global capital are eroding brand loyalty in guitars, allowing $500 imports to match $3,000 American classics.Read More
Fender CEO Breaks Silence On Controversial Stratocaster Cease-And-Desist Backlash
Fender CEO Edward 'Bud' Cole addresses the controversial Stratocaster copyright campaign, denying lawsuits and walking back inventory destruction threats.Read More
Dean Guitars Parent Company Armadillo Files for Chapter 11 Bankruptcy Citing Up to $50M in Liabilities
Dean Guitars' parent company Armadillo Enterprises files for Chapter 11 bankruptcy, citing up to $50M in liabilities following a brutal legal battle with Gibson. Here is what it means for the brand.Read More
Fender’s S-Style Lawsuit: Is a Shocking U.S. Trademark Showdown Looming?
Is Fender trying to reclaim the Stratocaster trademark? Inside the aggressive new cease-and-desist campaign catching boutique guitar builders in the crosshairs.Read More
Guitar Industry Shockwave: Fender Reports Launch of Massive Lawsuit Campaign Against European "S-Type" Builders
Fender launches a massive legal campaign in Europe, targeting alternative "S-Type" guitar builders with €250,000 fines and demands to destroy inventory.Read More
YouTube Star Phillip McKnight Responds to Legal Threat from Belltone Guitars
Guitar YouTuber Phillip McKnight responds to a legal threat from Belltone Guitars alleging "civil theft" over a review loaner. Watch McKnight’s defense as he documents the return of the instrument and scrubs the brand from his channel.Read More
Iconic Japanese Brand Fernandes Guitars Files for Bankruptcy
Legendary Japanese guitar maker Fernandes Guitars, known for budget-friendly guitars and the innovative Sustainer pickup, has filed for bankruptcy.Read More